Rob Elstone is the Co-Founder and CEO of Hortworx and owner of RBE Automation.

Coming from a background in aviation, commercial and industrial electrical, Rob was Lead Automation Engineer with Fruit Handling systems and subsequently Compac Sorting.

Having spent the last 7 years in the fruit industry, Rob’s passion for machine building has led to the launch of Hortworx’ flagship products, the Robotic Bin Filling range.

With the goal to improve the efficiency of Packhouses and Orchards, through the smart use of robotics, Rob has a vision to maintain the human machine collaboration through “Inclusive Automation”.

At LandWISE 2021, Rob will talk about the development of products for the horticulture industry. He will have equipment on display at the field event.

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