Genevieve is a kiwifruit grower and founder of PicMi, a digital platform connecting horticultural work with workers.

With a  foundation in spatial design, she joined PWC as an Experience Designer, scoping and shaping work, and creating a platform and accelerator for new ways of working. Supporting clients with their strategic initiatives, she specialised in group facilitation, design thinking and provide neutral, safe discussions around the strategic or tactical needs of the business.

Her mission to create straight-through seasonal hiring was born from Genevieve’s first-hand experience of the frustrations of hiring for her family’s kiwifruit orchard in the Tasman. She stepped in to help when her father had a serious tractor accident, and came face-to-face with the pain and time pressures of trying to find seasonal staff.

At LandWISE 21, Genevieve will outline the problems she encountered, and her path to finding a solution and creating a business to make the process of engaging with growers and workers easy, and meeting the many aspects of compliance.