Simple tools for complex problems – Aaron Furrer

Aaron is a Stanford University graduate with both a technical and agricultural background. Aaron has prior experience in running his own company as well as being involved with several start-up opportunities and VC firms in Silicon Valley.

Aaron moved to New Zealand in 2016 where he co-founded an AgriTech company specializing in smart irrigation control. At the end of 2020 he joined CropX, a global AgAnalytics company whose vision is to revolutionize and automate the farm and the decision-making process.

At LandWISE 2021, using case studies of growers from around the world, Aaron illustrated examples of the myriad of tools and technologies growers have at their disposal, and how CropX helps connect the dots between these data layers to make management decisions with tangible outcomes.

Listen to a Summary Sound Clip here: