We are delighted that Dr Amanda Lynn is confirmed as a key speaker at our Annual AgTech Conference LandWISE 2017: Are we ready for automation?

Amanda’s focus for this event is on moving “change” away from something that happens to us, to something we do as a natural part of our personal, business, economic and social development. This is called “purposive change” and she will explain how we create, adapt and integrate it.

When we talk about change we often do so without a clear idea of what is meant, and without recognition of our own—individual and collective—roles in adapting to change, or even catalysing it. 

We seldom talk about levels of change and processes of development; instead, getting caught in black and white terminology like “disruption” and forgetting that change is natural, incremental and evolutionary. 

Innovation is purposive change.  We can sometimes forget that purposive change is something we—people—are very, very good at.  And there’s a lot of us; resulting in a lot of purposive change. 

The Executive Director of the Innovation Partnership, and Chair of the Innovation Partnership Forum,  Amanda specialises in development. 

The Innovation Partnership is a not-for-profit Trust.  Sponsored by Google, Chorus and InternetNZ, the Innovation Partnership connects businesses, educators and Government entities to support digital innovation. 

In addition to working with the Innovation Partnership, Amanda leads her own contracting enterprise, Mandolin Associates, undertaking public speaking, research and advisory services, and through this has worked closely with some of New Zealand’s leading agriculture and aquaculture innovators. 

Amanda is a member of the New Zealand Association of Economists, and a Professional Member of the Royal Society of New Zealand.