Matty Blomfield grew up in a small town in New Zealand. He took a chance and moved to Japan at 17, and later New York to broaden his view of the world. When he asked growers and packhouses what their biggest problem was they answered, “How do I know what fruit I have to store/pack/sell?”

Committed to reducing the amount of fruit wasted globally, by giving growers the platform to capture data, analyse their orchard in ways they’ve never done before, and improve the consistency of high quality, safe fruit, Matty co-founded Hectre to provide an orchard management software tool. Their super quick and simple fruit sizing app, Spectre, is an example of the innovation they’re bringing to the fruit industry.

Spectre uses computer vision AI technology to detect fruit size and colour, all from the simple click of an iPad or iPhone. Sample sizes captured by Spectre are 100 times those obtained in traditional sizing practices and accuracy levels are extremely high at 95%+. Results are served up within seconds making Spectre the simplest, fastest and most accurate, portable computer vision fruit sizing tool available on the market.