Matty Blomfield co-founded Hectre, a company developing and offering orchard management software.

From launch, Hectre  expanded to NZ and Australia and helped track over 50,000,000 apples in its first 10 weeks of operation.

A LandWISE 2018 invited speaker, Matty’s topic is “Understanding the customer to make orchard data easy”. That’s a concept that applies across all sectors. 

Matty tells us, “We believe technology is moving rapidly and will impact the way we grow tree crops forever. There’s no limit to what’s possible. We are a small agile team that are committed to helping growers realise leverage future technologies to the fullest – the same way technology has changed the office environment. We are excited to do our part to feed the world!”

Hear Matty speaking at https://techweek.co.nz/whats-on/2018/landwise-2018-technologies-for-timely-actions-80/